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Introduction Digital marketing has moved far beyond simply posting on social media or running online advertisements. In 2026, businesses use search engines, social media, paid advertising, content, analytics, automation and artificial intelligence to attract customers and grow revenue. At the same time, the way people build careers is changing. The World Economic Forum’s Future of

A few years ago, when people talked about AI and digital marketing, it often sounded like something that was still far away. Today, that is no longer the case. AI is already sitting inside many of the tools digital marketers use every day. From creating content and researching keywords to analyzing campaigns and generating ad